Stop Chasing Demand.
Create It.
Powered by the MarketStorm Intelligence Engine™
See How It Works Talk to MarketStormMarketStorm is an AI and data company that identifies emerging consumer intent before it becomes obvious demand.
Our Intelligence Engine analyzes real-time behavioral signals, uses custom algorithms to build highly specific audiences, and activates those audiences across the digital environments where decisions are being shaped.
UNDERSTAND INTENT. INFLUENCE DEMAND.
Meet the MarketStorm Intelligence Engine™
AI that doesn’t just optimize advertising. It helps us understand audiences.
The MarketStorm Intelligence Engine™ combines real-time behavioral data, artificial intelligence, machine learning and custom algorithms to recognize patterns that may indicate emerging consumer intent.
Instead of starting with a generic third-party audience and asking where we can serve ads, MarketStorm starts with a different question:
What is consumer behavior telling us right now?
The engine transforms those signals into actionable audience intelligence that can be activated across channels, markets and devices.
MarketStorm
Intelligence
Engine™
-
Signal
Observe real-time behaviors that indicate changing interests, needs and consideration.
-
Understand
AI and machine learning identify meaningful patterns and emerging intent.
-
Build
Custom algorithms transform those signals into audiences specific to the brand, market and objective.
-
Influence
Activate those audiences across CTV, Display, Native, Streaming Audio, DOOH and the open internet.
-
Learn
Measure response and behavioral change to continuously improve audience intelligence.
By the Time They Search, the Decision Has Already Started
Search is extraordinarily effective at capturing demand. But consumers don’t suddenly appear in a search bar.
Before they search, they research. They stream. They scroll. They read. They compare. they visit competitors. They encounter ideas and brands. Their behaviors begin changing long before they make their final choice.
Those behaviors create signals. MarketStorm was built to find them.
WHERE MARKETSTORM WORKS
Intent & Influence Layer
- Signal
- Intent
- Audience
- Influence
- Demand
WHERE SEARCH, MAPS, CRM, AND OTHER LOWER-FUNNEL SYSTEMS WORK
Demand Capture Layer
- Demand
- Search
- Call/Visit/Book/Buy
Intelligence First. Channels Second.
Once the MarketStorm Intelligence Engine™ Identifies an audience, programmatic technology gives us the ability to reach those consumers across the environments where they naturally spend their time.
A consumer might see your brand while reading the news, encounter it again while
streaming television and hear
it later while listening to a podcast.
Different channels. One intelligence layer.
One audience strategy.
Most Advertising Starts with Media.
We Start with Intelligence.
Traditional Approach
Choose Channel:
- Select available audience
- Run campaign
- Optimize media
MarketStorm Approach
Observe Behavior:
- Identify signals
- Understand intent
- Build customer audience
- Determine activation
- Measure response
- Learn
We Work Where
Decisions Are Still
Being Made
MarketStorm operates in the Intent & Influence Layer—the part of the customer journey where consumers are researching, exploring, comparing and forming preferences.
It’s before the final search. Before the last click. Often before the consumer has decided exactly what they want. That’s the opportunity.
The MarketStorm Intelligence Engine™ helps businesses recognize emerging intent and influence what happens next—before another platform ultimately captures the demand.
Intelligence That Adapts to the Market
The MarketStorm Intelligence Engine™ isn’t built around a single industry or business model. It is built around behavior — allowing the intelligence, audience and activation strategy to adapt to the market.
-
National
BrandsReach consumers at scale without treating a national audience as one
homogeneous market. The
MarketStorm Intelligence Engine™
identifies behavioral patterns and
emerging intent across markets,
helping national brands understand
where opportunity is developing
and influence consumers before
demand becomes visible. -
Multi-Location
& FranchiseOne brand. Many markets. Different consumer behaviors. The
Intelligence Engine™ allows
audience strategies to reflect the
realities of individual markets while
maintaining the strength and
consistency of the larger brand. -
Private Equity &
Portfolio CompaniesStandardize the intelligence layer across a portfolio while allowing
audience strategy and activation
to respond to the realities of
individual companies,
categories and markets. -
Regional &
Growth BrandsAccess sophisticated behavioral intelligence and audience technology without requiring national-scale media budgets — giving growing brands the
ability to identify, influence and build demand in the markets that
matter most. -
Agency
PartnersAdd an Intent & Influence Layer behind your existing search, SEO,
social and digital services without
building the technology and data infrastructure yourself. MarketStorm
works behind the scenes, allowing
you to expand what you can
deliver while maintaining the
client relationship.
Influence Doesn’t Always
Get the Last Click
A consumer can encounter your brand through MarketStorm, search for it days later, visit through Google and ultimately call from a Business Profile.
The final platform may capture the conversion.
That doesn’t tell you what created the demand.
MarketStorm measurement looks beyond last-click attribution to understand the signals surrounding the customer journey—including ad exposure, website behavior, direct traffic, branded activity, conversions, visitation and other relevant business outcomes.
Because measuring influence requires looking at more than the final click.
The MarketStorm Intelligence Engine™ finds the signal, helps us understand the intent and gives brands the opportunity to influence what happens next.
- AI + Data
- Intelligence
- Influence
- Demand